Ed Sim - Issue #12
some great reads this week on marketing to devs, saas metrics, and how Microsoft can become the voice player in enterprise
Scaling Startups
awesome marketing guide for developer-focused startups from heavybit
www.devmarketingguide.com • Share
SaaS Metrics Framework - Updata Partners
everyone has view on what metrics matter - from updata - GMPP (gross marging payback period) and rCAC (return on customer acquisition cost)
"Let others succeed": Google CEO Sundar Pichai's simple but effective leadership style — Quartz
tough thing for many founders who are used to being involved in every project - “It’s learning to let go and really empowering people at all levels of the organisation, and trusting them to doing the right thing.”
Enterprise Tech
Markets
Microsoft explains the Cortana master plan - Business Insider
does Microsoft become the voice player in the enterprise???
www.businessinsider.com • Share
Why Canadian venture capital is the right bet for investors - PE Hub
we’ve been investing in Canada for years, great tech and founders!
boldstart
great read on how portfolio co, Crew, is refocusing their business and why doing it now makes sense
By Ed Sim
Ed Sim's weekly readings and notes on VC, software, and scaling startups - #enterprise #seed #DeveloperFirst #IntelligentAutomation #DataInfra #CloudNative #Cybersecurity
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