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Ed Sim - Issue #12
some great reads this week on marketing to devs, saas metrics, and how Microsoft can become the voice player in enterprise
awesome marketing guide for developer-focused startups from heavybit
everyone has view on what metrics matter - from updata - GMPP (gross marging payback period) and rCAC (return on customer acquisition cost)
tough thing for many founders who are used to being involved in every project - “It’s learning to let go and really empowering people at all levels of the organisation, and trusting them to doing the right thing.”
does Microsoft become the voice player in the enterprise???
we’ve been investing in Canada for years, great tech and founders!
great read on how portfolio co, Crew, is refocusing their business and why doing it now makes sense
By Ed Sim
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